More and more communication is done digitally these days. Paperless communication is encouraged. This might make you wonder if imprinted pens are still effective promotional tools. The answer is a resounding YES!
A recent study sponsored by BIC Graphics seems to prove this point. The survey concluded that:
• 75% of participants carry a pen with them at all times
• 92% of car owners keep a pen in their car
• 76% stated that pens are important in daily activities
• 66% that received promotional pens in the last year recall the name on the pen
Imprinted pen are still one of the top selling promotions, second only to wearables. Pens are an affordable marketing tool that can stretch your advertising dollar and maximize your branding exposure. Pens are functional, appeals to all ages and backgrounds, and can have multiple owners. The average pen is said to have 7 different users. A pen can be a "walking billboard" to help build your branding image.
So, at your next trade fair, convention, awareness campaign, or thank you program consider pens as an imprinted promotion. They are used frequently, portable, and affordable.
 |
| Lyra Pen |
Put your name and logo on effective, affordable imprinted promotions. Promotional Edge can help.Below are just a few ideas to get you started. Visit us at www.PromotionalEdge.com for pen ideas and other advertising specialties.
Click on each image for more information.
 |
| Dalton Pen |
 |
| Brighton Pen |
No comments:
Post a Comment