Tuesday, July 30, 2013

Branding with Outerwear

Do you know which promotional product provides the most favorable image of an advertiser?  No, it's not a pen, or a mug.  Surprisingly, it's outerwear.  97% of people who receive this type of garment can name the company that gave it to them.  And about 73% of outerwear recipients will have a more positive view of that organization.

What's even more surprising is that only 5% of consumers own some kind of promotional outerwear. This is an untapped category with tremendous potential for marketing your brand.

Whether you buy outerwear as uniforms for your employees, for an apparel reward programs, or as thank you gifts for your clients, make sure the product is something the end user would enjoy wearing.  By choosing a quality garment, it will be worn off the clock as well, giving you even more branding exposure outside the workplace.

The promotional products industry has outerwear pieces that have a retail feel, a style and cut that you would see in a fine store.  Here are a few examples.  For more information about these promotional jackets, click on each image.

Traverse Soft Shell

Textured Soft Shell


Embark Jacket

The Promotional Edge is a full service imprinted promotions company. Visit the Promotional Edge at www.PromotionalEdge.com for more exciting outerwear ideas.
   

Thursday, July 25, 2013

Awww, You Shouldn't Have! Why It's Important to Thank Your Customers.

One of the biggest mistakes a business can make is putting the majority of its marketing efforts into finding new customers while forgetting about the existing ones.  These current customers are the foundation of the business; its building blocks so to speak.

Showing appreciation for your customers increases loyalty, improves retention, and sets you apart from your competition.  Repeated exposure is a valuable marketing tool and thanking your customers is an effective and affordable way to keep your brand present in their minds.

Promotional products are a great way to say thank you to your customers. A gift imprinted with your company logo not only expresses your appreciation to your client, but is also has the added benefit of being an effective marketing device.

Lil' Bloomer Cards
Here are just a few ideas on how you can thank your customer and show them that you appreciate their business.

Thank You Cookie
St. Tropez Tumbler
Promotional Edge can help you with all your imprinted promotional needs.  From greeting cards to to food gifts to small tokens of appreciation, we have everything you need to thank your customers and help build relationships that last a life time.

Click on each image for more information.  Visit us on our website at www.PromotionalEdge.com for these and other great branding ideas.



Wednesday, July 10, 2013

Sippy Cups for Adults: A New Trend in Drinkware

If you have attended any kind of outdoor event this summer, a concert, faire, or art show, you may have seen an adult version of the sippy cup.  This is a new trend in outdoor drinkware. Introducing the "Vino2Go" and the "Brew2Go."  Each cup is made of BPA-free acrylic plastic and can travel where glass is not allowed.  The lids come in a variety of color and close to prevent spills.  The double wall tumbler helps keep drinks cold.


Wine Dockside/Poolside Pleaser

These cups come in two distinct shapes, a wine glass or an upside down beer bottle, and can easily be found on the golf course, at a beach party, and around the pool.

The Promotional Edge now offers these trendy items imprinted with your company name or logo.  What better way to advertise your business than to have dozens of party goers walking around with your brand!  Perfect for company picnics, outdoor team building activities, golf tournaments, wineries or brew houses.

Brew2Go



Click on each product for more information about these creative imprinted promotions.  Find these and many more branding ideas on our website.  Visit us at
www.PromotionalEdge.com.