Branding with Outerwear

Do you know which promotional product provides the most favorable image of an advertiser?  No, it's not a pen, or a mug.  Surprisingly, it's outerwear.  97% of people who receive this type of garment can name the company that gave it to them.  And about 73% of outerwear recipients will have a more positive view of that organization.

What's even more surprising is that only 5% of consumers own some kind of promotional outerwear. This is an untapped category with tremendous potential for marketing your brand.

Whether you buy outerwear as uniforms for your employees, for an apparel reward programs, or as thank you gifts for your clients, make sure the product is something the end user would enjoy wearing.  By choosing a quality garment, it will be worn off the clock as well, giving you even more branding exposure outside the workplace.

The promotional products industry has outerwear pieces that have a retail feel, a style and cut that you would see in a fine store.  Here are a few examples.  For more information about these promotional jackets, click on each image.

Traverse Soft Shell

Textured Soft Shell

Embark Jacket

The Promotional Edge is a full service imprinted promotions company. Visit the Promotional Edge at www.PromotionalEdge.com for more exciting outerwear ideas.