Show Your True Colors

Artists and designers know that color can affect people's feeling and emotions.  Color is actually a powerful business tool.  When used in communication, it can influence a company's image.

Studies show that a product's color can influence 60-80% of a customer's purchasing decision.  Color is often the first thing a customer will notice about your product or logo.  

So, what "color" is your business?

BLUE

Always the most popular color of choice, blue is a calming color that puts people at ease.  It also expresses loyalty, authority, and wisdom.  Blue is often used in the corporate world where trust and reliability are important.

RED

Red stimulates the senses and increases heart rate.  Red expresses power, desire, and energy.  Red is known for stimulating appetite; so, it is a perfect color for the food industry or products associated with food.

PURPLE

Purple can strengthen people's sense of beauty and wealth.  It expresses royalty and elegance.  It also denotes a premium service and is often used by businesses in creative fields.

BLACK

Black is classic.  It symbolizes prestige and power.  Companies use black if they want their brand to appear sophisticated and valuable.  

GREEN

Green is a calming color that balances emotions.  Green is associated with money and wealth.  It is the perfect color for products that are new and fresh, environmentally friendly, or promote health.

In the end, remember that colors have meaning.  Be sure to consider your colors and customers while choosing marketing materials for your company.  The imprinted promotions you use for your business should reflect the image and personality you want.  

Let Promotional Edge help you choose just the right promotions.  Visit our website at www.PromotionalEdge.com for colorful branding ideas.