FOR IMMEDIATE RELEASE
Media Contact: Keith Vincent 972-258-3040 KeithV@ppai.org
DANVILLE PROMOTIONAL PRODUCTS PROFESSIONAL EARNS INDUSTRY CERTIFICATION
Irving, Texas, (January 26, 2011) Michael Spranger, CAS, of Promotional Edge, Danville, CA, passed the certification examination administered by Promotional Products Association International (PPAI) to receive the CAS industry certification.
The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry’s only professional designations. They are acquired through combined years of activeness in the industry, completion of rigorous course curriculum, industry contributions and other criteria. Individuals with MAS/CAS certification are recognized as industry leaders—those who have attained a superior standard of professionalism, knowledge and experience.
“These individuals are committed to professional success. Earning a professional certification is an avenue being sought by more and more people in the industry. Making the commitment to pursue a MAS or CAS certification is a benchmark of the effort individuals are willing to make to ensure their future business success and the overall professionalism of the industry,” said Steve Slagle, CAE, PPAI president and CEO.
The MAS designation requires completion of the CAS certification, additional MAS level course curriculum, industry service and either passing a comprehensive exam, developing a pre-approved workshop or publishing a professional paper or article in a pre-approved publication.
The CAS certification requires 75 hours from a structured industry approved curriculum, three years of experience in the promotional products industry and a passing score on the CAS certification exam. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, Sm@rt Artwork guidelines and business ethics. Upon completion of the core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.
MAS/CAS certification designates a commitment to both business excellence and continual professional growth. A relatively small percentage of professionals hold these certifications and are known as the industry’s innovators and leaders. MAS/CAS has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry.
For more information on the Master Advertising Specialist (MAS) or Certified Advertising Specialist (CAS) certifications, please visit www.ppai.org/certification or e-mail Certification@ppai.org.
Promotional products are an essential element in the marketing mix. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can see, touch, hear, smell and even taste. Promotional products are the only way to make a sensible—and memorable—impression. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 972-258-3040 or PR@ppai.org.
PPAI—the promotional products industry’s only international not-for-profit trade association—offers education, tradeshows, publications, business products and services, mentoring, technology and legislative support to its more than 7,600 global members. Promotional products are a multi-billion industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database.
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