Thursday, August 29, 2013

Timely Ideas: Promotional Clocks and Watches

Someone once said that high tech people don't wear watches.  They rely on their smart-phones, computers and other devices to tell time.  But that isn't necessary true anymore.  Traditional time pieces, especially wristwatches, are making a come back.  

Promotional clocks and watches are an effective way to market your brand.  They are cost efficient, useful, and viewed by your customers on a regular basis.  There are few better ways to promote your business than to catch your customer's attention every time they glance at the time!

Clocks and watches are popular promotions because of their variety of applications and price levels. There are wall clocks, desk clocks, alarm clocks, and watches that vary in styles and price ranges.

Wristwatches can be expensive, high quality dress watches made to last a lifetime.  Sport watches are for everyday wear and durable enough for an active lifestyle.

Clocks can be more than just an ordinary wall clock.  They can be multifunctional such as a photo frame, business card holder, desk organizer or alarm clock.

Some clocks can even be light-weight and portable, such as a carabiner clock, timer or stop watch.

Let Promotional Edge help you find just the right clock to fit your advertising needs.  For over 20 years, Promotional Edge has helped companies build their brand with quality promotions, personalized service, and competitive pricing.

Click on the names of the products below for more information or visit us at www.PromotionalEdge.com.
Unisex Watch

Dual Position Frame




                                                                             
Clip-On Watch With Compass
Flex Man Digital Clock                      

Wednesday, August 21, 2013

The Write Stuff: Pens are Effective Promotional Tools

More and more communication is done digitally these days.  Paperless communication is encouraged.  This might make you wonder if imprinted pens are still effective promotional tools.  The answer is a resounding YES!

A recent study sponsored by BIC Graphics seems to prove this point.  The survey concluded that:

                    • 75% of participants carry a pen with them at all times
                    • 92% of car owners keep a pen in their car
                    • 76% stated that pens are important in daily activities
                    • 66% that received promotional pens in the last year recall the name on the pen

Imprinted pen are still one of the top selling promotions, second only to wearables.  Pens are an affordable marketing tool that can stretch your advertising dollar and maximize your branding exposure.  Pens are functional, appeals to all ages and backgrounds, and can have multiple owners.  The average pen is said to have 7 different users.  A pen can be a "walking billboard" to help build your branding image.

So, at your next trade fair, convention, awareness campaign, or thank you program consider pens as an imprinted promotion.  They are used frequently, portable, and affordable.
Lyra Pen

Put your name and logo on effective, affordable imprinted promotions. Promotional Edge can help.Below are just a few ideas to get you started. Visit us at www.PromotionalEdge.com for pen ideas and other advertising specialties.

Click on each image for more information.

Dalton Pen




                   
                                           

                                     



Brighton Pen




Thursday, August 15, 2013

Promotional Calendars-Smarter than a Cell Phone

Almost everyone these days has some kind of smart phone and with these devices come iCalendar, Outlook and Gmail.  These are calendars at your fingertips.

So, why should you bother handing out calendars with your name and logo?  That's easy!  75% of people who receive promotional calendars use them.  Traditional calendars are still very popular for quick reference and organization.

Calendars are an effective marketing tool.  Most recipients of calendars perceive them as a gift with a purpose, not as an advertisement.  Also, more than other types of promotional marketing items, calendars are kept for a long time, are used day-to-day, and are seen by more people than just the recipient.

Words of Life Calendar


When your customers hang your calendar in their offices or places it on their desk, they are giving you a personal recommendation.  By displaying your brand, they are endorsing you and their relationship with you and your business.  Can a cell phone do that?

Promotional Edge can help you find just the right calendar for your marketing needs.

Calendars can be tailored with personalized images, custom dates and inserts with your company overview.

Here are a few example of promotional calendars.  Click on each item for more information.  Visit us at www.PromotionalEdge.com for these and other exciting imprinted promotions.


Cityscape Panoramic
Custom Executive Calendar
Scenic Contractor Calendar

     

Tuesday, August 6, 2013

Plastic Bag Bans-A Great Marketing Opportunity


Many California cities and counties have recently passed ordinances that ban single-use plastic bags at certain stores.  These ordinances generally require stores to provide their customers with recyclable paper, compostable, or reusable bags for a fee of at least 10 cents each.

There is an increasing trend in California to adopt plastic bag bans.  Counties participating in these bans include San Francisco, Alameda, Los Angeles, Marin, Santa Cruz and Mendocino.

Support for these bans has grown considerably nationwide, with more than 80 cities and counties adopting plastic bag bans.  With the speed at which lawmakers are adopting and implementing new plastic ban ordinances, many consumers will need to switch to reusable bags that they carry into the store themselves.

This consumer need is a wonderful marketing opportunity for most businesses.  Non-woven grocery bags with your company's logo are an inexpensive and effect advertising tool.   Show your employees and customers that you can about the environment by giving out reusable totes at your next meeting or event or trade show.  Experience great exposure as these bags get carried from store to store.
Fold-Up Cinch Tote

Here are just a few ideas that are available.  Promotional Edge can help you find just the right bag to fit your needs and your budget.  Click on the name of each product for more information.

Non-woven Grocery Tote
Insulated Shopping Tote

Promotional Edge is a full service advertising specialty company.  We can help you with all your imprinted promotions.  Please visit us at www.PromotionalEdge.com for more exciting bag and tote ideas.

Tuesday, July 30, 2013

Branding with Outerwear

Do you know which promotional product provides the most favorable image of an advertiser?  No, it's not a pen, or a mug.  Surprisingly, it's outerwear.  97% of people who receive this type of garment can name the company that gave it to them.  And about 73% of outerwear recipients will have a more positive view of that organization.

What's even more surprising is that only 5% of consumers own some kind of promotional outerwear. This is an untapped category with tremendous potential for marketing your brand.

Whether you buy outerwear as uniforms for your employees, for an apparel reward programs, or as thank you gifts for your clients, make sure the product is something the end user would enjoy wearing.  By choosing a quality garment, it will be worn off the clock as well, giving you even more branding exposure outside the workplace.

The promotional products industry has outerwear pieces that have a retail feel, a style and cut that you would see in a fine store.  Here are a few examples.  For more information about these promotional jackets, click on each image.

Traverse Soft Shell

Textured Soft Shell


Embark Jacket

The Promotional Edge is a full service imprinted promotions company. Visit the Promotional Edge at www.PromotionalEdge.com for more exciting outerwear ideas.
   

Thursday, July 25, 2013

Awww, You Shouldn't Have! Why It's Important to Thank Your Customers.

One of the biggest mistakes a business can make is putting the majority of its marketing efforts into finding new customers while forgetting about the existing ones.  These current customers are the foundation of the business; its building blocks so to speak.

Showing appreciation for your customers increases loyalty, improves retention, and sets you apart from your competition.  Repeated exposure is a valuable marketing tool and thanking your customers is an effective and affordable way to keep your brand present in their minds.

Promotional products are a great way to say thank you to your customers. A gift imprinted with your company logo not only expresses your appreciation to your client, but is also has the added benefit of being an effective marketing device.

Lil' Bloomer Cards
Here are just a few ideas on how you can thank your customer and show them that you appreciate their business.

Thank You Cookie
St. Tropez Tumbler
Promotional Edge can help you with all your imprinted promotional needs.  From greeting cards to to food gifts to small tokens of appreciation, we have everything you need to thank your customers and help build relationships that last a life time.

Click on each image for more information.  Visit us on our website at www.PromotionalEdge.com for these and other great branding ideas.



Wednesday, July 10, 2013

Sippy Cups for Adults: A New Trend in Drinkware

If you have attended any kind of outdoor event this summer, a concert, faire, or art show, you may have seen an adult version of the sippy cup.  This is a new trend in outdoor drinkware. Introducing the "Vino2Go" and the "Brew2Go."  Each cup is made of BPA-free acrylic plastic and can travel where glass is not allowed.  The lids come in a variety of color and close to prevent spills.  The double wall tumbler helps keep drinks cold.


Wine Dockside/Poolside Pleaser

These cups come in two distinct shapes, a wine glass or an upside down beer bottle, and can easily be found on the golf course, at a beach party, and around the pool.

The Promotional Edge now offers these trendy items imprinted with your company name or logo.  What better way to advertise your business than to have dozens of party goers walking around with your brand!  Perfect for company picnics, outdoor team building activities, golf tournaments, wineries or brew houses.

Brew2Go



Click on each product for more information about these creative imprinted promotions.  Find these and many more branding ideas on our website.  Visit us at
www.PromotionalEdge.com.