Perfecting the Craft of Branding

Here's an interesting article about Branding.

Promotional Products Industry Gets a Boost from the Presidential Election Campaign

Presidential Campaigns Put Promotional Products in the Spotlight

Find out how the presidential candidates use promotional merchandise to raise money for their campaigns.

We're adding an R to our name...

We're adding an R to our name! It's official.... We've trademarked our name. Promotional Edge® For over 20 years we've helped businesses grow and succeed.  Don't be fooled by imitations.  Rely on our experience.     Our Business Builds Your Business       Since 1992                        WWW.PromotionalEdge.com

Imprinted promotions are a highly effective form of advertising. In 2009, the Promotional Products Association International (PPAI) did a two-part study on advertisements or marketing methods. 1,000 respondents, for the study, said they had received some kind of promotional products over the past 24 months. When surveyed, 94 percent said they could recall receiving such an item; just below, 89 percent of the respondents were able to recall the brand added. Additionally, 83 percent said they liked receiving these products, while 48 percent said they wanted to receive them more often. 69 percent actually kept the product.


Let Promotional Edge help you choose a product that your customers will want to hold on to, helping to keep your business present in their minds.

Happy New Year 2012

from Promotional Edge

Celebrating our 20th Anniversary 1992-2012 We're heading off to the Las Vegas Promotional Products Show! I wanted to thank you for your business and look forward to working with you in 2012.  Next week I will be attending our industry trade show from January 2nd-6th.  During this promotional marketing trade show, many new products and ideas are introduced to the industry.  If you have any special needs or requests please let me know.  I will be returning calls and emails during that week.

Michael Spranger Promotional Edge phone: 925-362-9913 fax: 925-362-9914  Cell: 925-890-5122  Email: michael@promotionaledge.com www.promotionaledge.com

Michael Spranger has earned his CAS!

FOR IMMEDIATE RELEASE

Media Contact: Keith Vincent 972-258-3040 KeithV@ppai.org

DANVILLE PROMOTIONAL PRODUCTS PROFESSIONAL EARNS INDUSTRY CERTIFICATION

Irving, Texas, (January 26, 2011) Michael Spranger, CAS, of Promotional Edge, Danville, CA, passed the certification examination administered by Promotional Products Association International (PPAI) to receive the CAS industry certification.

The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry’s only professional designations. They are acquired through combined years of activeness in the industry, completion of rigorous course curriculum, industry contributions and other criteria. Individuals with MAS/CAS certification are recognized as industry leaders—those who have attained a superior standard of professionalism, knowledge and experience.

“These individuals are committed to professional success. Earning a professional certification is an avenue being sought by more and more people in the industry. Making the commitment to pursue a MAS or CAS certification is a benchmark of the effort individuals are willing to make to ensure their future business success and the overall professionalism of the industry,” said Steve Slagle, CAE, PPAI president and CEO.

The MAS designation requires completion of the CAS certification, additional MAS level course curriculum, industry service and either passing a comprehensive exam, developing a pre-approved workshop or publishing a professional paper or article in a pre-approved publication.

The CAS certification requires 75 hours from a structured industry approved curriculum, three years of experience in the promotional products industry and a passing score on the CAS certification exam. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, Sm@rt Artwork guidelines and business ethics. Upon completion of the core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.

MAS/CAS certification designates a commitment to both business excellence and continual professional growth. A relatively small percentage of professionals hold these certifications and are known as the industry’s innovators and leaders. MAS/CAS has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry.

For more information on the Master Advertising Specialist (MAS) or Certified Advertising Specialist (CAS) certifications, please visit www.ppai.org/certification or e-mail Certification@ppai.org.

Promotional products are an essential element in the marketing mix. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can see, touch, hear, smell and even taste. Promotional products are the only way to make a sensible—and memorable—impression. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 972-258-3040 or PR@ppai.org.

PPAI—the promotional products industry’s only international not-for-profit trade association—offers education, tradeshows, publications, business products and services, mentoring, technology and legislative support to its more than 7,600 global members. Promotional products are a multi-billion industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database.

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New Years New

2011

Promotional Edge

New Years New

We're heading off to the Las Vegas Promotional Products Show!

I wanted to thank you for your business and look forward to working with you in
2011.  Next week I will be attending our industry trade show from January
10th-14th.  During this promotional marketing trade show, many new products and
ideas are introduced to the industry.  If you have any special needs or
requests please let me know.  I will be returning calls and emails during that
week.

Prom

Michael
Michael Spranger

Promotional Edge

phone: 925-362-9913

fax: 925-362-9914

Cell: 925-890-5122

Email: michael@promotionaledge.com

[1]www.promotionaledge.com

References

1. http://www.promotionaledge.com/